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Friday, September 9, 2011

Wal-Mart brings back lay-away

Another story from today’s Marketing Daily explains that the world’s largest retailer is returning to an old standby:  Offering lay-away.  Click here to see the story.

Implications:  According to the story, lay-away service was discontinued by Wal-Mart about five years ago.  Sears brought layaway back in 2008… after a twenty-year absence.

It’s an old idea that these retailers are hoping will appeal to consumers who still have an aversion to relying heavily on credit.  Are there any new (or old) ideas that could help you do the same?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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