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Monday, September 12, 2011

Wild swings in stock markets less shocking than they used to be

Like many folks, I’ve grown tired of references to, “the new normal.”  But I’ll come close to using that descriptor in suggesting that for the stock market, the new normal may be abnormal.  That notion came to me this morning as I read this story in today’s New York Times, which reflects on the wild gyrations most investments are delivering right now… and asks whether something fundamental has changed in the way investment markets are working. Click here to see the story.

Implications:   Are your consumers less spooked—more conditioned—to the inflammatory headlines about the stock market, lately?  (Those shocking headlines are, after all, appearing very frequently.)  Are they sensing a chasm between their household economy and the greater, national or global economy?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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