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Tuesday, September 6, 2011

Stores should be looking for smart(phone) strategies

Today’s newsletter from Phil Lempert (the Supermarket Guru) insists that grocers should be thinking of ways to cater to a consumer who is doing product research, price comparisons and more via their smartphone.  Click here to see the story.

Implications:  It might be a good idea for any retailer—not just grocers—to notice just how many people are walking through their store(s) with a digital device in hand.  Optimizing your site for mobile is just the beginning.  Could you be using QR codes to drive traffic to other parts of the store?  Explaining value-added services to better compete with other shops on the consumer’s consideration list?  Or facilitating price comparisons (since they are nearly inevitable anyway)? 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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