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Wednesday, September 7, 2011

PNC study: 20-somethings fearful about financial future

Today’s Marketing Daily includes a story about research from PNC Bank, indicating that adults in their twenties are uncertain about their economic outlook.  The article mentions that only 23% of this group considers themselves to be completely financially independent.  Click here to see the story.

Implications:  Folks who started their adult life just before or during the Great Recession have been influenced deeply by its effects… perhaps more than others because the event happened during their formative years as consumers.

We can count on this generation’s “twenty-somethings” to be a bit more pragmatic and financially conservative than their counterparts from earlier generations.  Rather than just selling the sizzle, today’s 20-something adults are more likely to be won with logic.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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