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Thursday, September 29, 2011

Forecast suggests consumers will indulge—a little—during the holidays

A forecast from Deloitte offers some optimism about the 2011 holiday shopping season.  See the overview that was published by Marketing Daily this week by clicking here.

Implications:   I’m always entertained by the idea—as explained in this story—that smartphones and touchpad computers have become “needs,” since neither product even existed ten years ago.  (But the Deloitte representative was right… many of us consider these items absolute necessities these days!) 

Small indulgences and self-gifting:  Two important sales opportunities to be watching for this holiday season.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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