Home improvement retailer rethinks the consumer

A story from today’s Marketing Daily offers a one-on-one with the SVP for marketing and advertising from Lowe’s.  Modifications in the company’s online presence and media messaging are a reflection of recent research, and discoveries about how the consumer is looking at home improvement.  Click here to see the story.

Implications:   If you’ve been considering how recent shifts in the economy and the real estate market might be impacting consumer attitudes, you’re not alone.  Some of America’s major retailers are watching the consumer more closely than ever.   

Are you selling to the same consumer you did five years ago?  Do they buy for the same reasons they used to?  What questions could you ask—and in what form—to find out what their latest hot buttons are?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.