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Thursday, October 27, 2011

It's time to amplify the optimism

I’m going to be out of the office and “off the grid” tomorrow, but I wanted to end the week with some positive news before I go.  First of all, the stock market had a good start this morning (the Dow exceeds 12,000 at this writing), because of progress with the European debt crisis.  Click here to see the CNBC version of that story… or here’s another example from the New York Times.

Even more important than a one-day improvement in stocks, there was news today that the U.S. economy—more accurately, the GDP—grew by 2.5% in the third quarter.  That relieves some fears that we might have been falling back into recession… as it represents faster-than-expected economic growth.  Click here to see the Wall Street Journal version of that story… or here’s another example of the coverage in an article from the New York Times.

Implications:   Walk through your store, office, lobby or dealership with a smile today.  Big enough that people stop and ask you, “What are you smiling so big about?”  Then, just tell them it was nice to have some great economic news today.  We hear way too much of the negative stuff… and that makes it even more important to draw attention to the positive news; even if that good news only lasts a few days at a time, and even if something nasty drowns-out the positivity next week.

Negativity can be self-perpetuating… either for a person, or for a company.  Amplify the optimistic at every opportunity!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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