Many retailers expect the holiday season of 2011 to be a bit of a paradox; in spite of clues that the economy is still teetering, they think that shopping activity could enjoy an uptick. That’s according to a story in today’s New York Times. So, there is likely to be a slight increase in the numbers of temporary retail workers hired for the holidays… or at least hiring at levels that were similar to last year. Click here to see the story.
Implications: Instead of having turbulent economic news cause people to avoid shopping for the holidays, is this the year that people indulge because they’re fatigued by the turbulent news? What do you anticipate in your local market? Are you planning to add staff or services to satisfy any additional traffic your company might enjoy?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
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