Implications: In a world where people are doing less casual shopping—and purchasing with greater intention—what can you do to make your store, dealership or lobby a primary destination? Does your messaging compel the audience to consider you first? Have you talked with your selling staff about working harder to include accessories, maintenance and other complimentary purchases to the core product or service? Is your in-store experience so positively memorable that people will make you an exception to the rule as they do less "traditional" shopping?
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.