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Wednesday, October 26, 2011

A potpourri of stats about the holiday shopping season

Colleague and friend Kim Peek recently shared this post from the blog by HubSpot (click to link).  If you have an insatiable appetite for statistics and holiday retailing, you’ll love it!
Implications:   One of the stats that caught my eye was the notion that 40% of consumers will start their holiday shopping in November (aka, “Tomorrow”).  The time for smart messaging is right now!  Another:  57.7% of consumers say they’d like to receive a gift card this season.  After several years of stagnant performance or even decline, it looks like gift cards could make a comeback this year (that’s the highest anticipated demand on record, according to the post.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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