Implications: Several paragraphs into this story, the Times report indicates that Netflix’ chief executive assumed the service split “had been presented to a focus group,” but also indicated that he “did not recall what those focus groups had said about the plan,” according to the article.
Perhaps that provides a good lesson for anyone in business, when it comes to research: Don’t just do the focus group or take the survey. Take it seriously.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.