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Monday, October 17, 2011

The psychology of fast food

A friend sent me this recent story from Psychology Today, explaining the psychological—and some physiological—reasons that consumers gravitate to the Golden Arches.  Click here to see the story.

Implications:   Humans are fascinating people.

Can you identify the reasons people shop with you?  What the most common traffic patterns are that lead-up to their arrival at your place of business?  How about the motives that most often spark their visit?

Those compelling points should be a part of your messaging strategy, if they’re not already.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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