A friend sent me this recent story from Psychology Today, explaining the psychological—and some physiological—reasons that consumers gravitate to the Golden Arches. Click here to see the story.
Implications: Humans are fascinating people.
Can you identify the reasons people shop with you? What the most common traffic patterns are that lead-up to their arrival at your place of business? How about the motives that most often spark their visit?
Those compelling points should be a part of your messaging strategy, if they’re not already.