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Thursday, October 6, 2011

UPDATE: Revenue projections for the holidays

Yesterday, I offered a post about the increase in temporary holiday hires of some major retailers (see the story immediately below).  Today’s Marketing Daily offers a story to support that anticipated growth, citing projections from the National Retail Federation.  Click here to see the story.

Implications:   The projections are nice to hear, but revenue growth is unlikely to be spread evenly among holiday retailers.  Those who do the best job of connecting (communicating) with their target consumers and satisfying the benefits they seek are going to have a much different holiday season than those who do not.

How are you preparing?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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