Implications: A good share of this decline probably has to do with the consumer’s desire to save money, but that’s not the only issue here. Because the decline was underway prior to the recession, there are other issues contributing to the drop. Does your favorite restaurant offer healthful alternatives to soda that are sugar- or caffeine-free?
If you’re a restaurant owner or marketer, are their ways you can help refreshments find their way back on to the diner’s tab? Have you asked them—conducting some simple research—to find out what they’d like to sip along with their entrée order, or what price they think would be reasonable?