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Wednesday, October 12, 2011

UPDATE: More observations about older consumers

Okay, it seems like this week there has been an inordinate amount of coverage regarding older Americans.  I shared some of it in a story Monday about how food shopping habits change after retirement (see that post from 10/10/11), and another story about the way Grandparents are helping their children and grandchildren in the aftermath of the recession (see “Grandparents” by clicking here).

Today’s Research Brief adds to that perspective, including insights about the amount of wealth controlled by consumers over 50, and how life expectancies (and health) are expected to grow longer, globally.  Click here to see it.

Implications:   The more things change, the more things change.  As adults not only live longer, but stay active and live in good health longer, how will the composition of your customer base (and the needs of those customers) change, over time?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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