Relatively speaking, life insurance seems to be skipping a generation (so far)

In what might be seen as a values shift among younger consumers, fewer people under the age of 45 are buying life insurance, according to research from Mintel Comperemedia… and as quoted in today’s Marketing Daily.  Click here to see the story.

Implications:   Are you expecting sales to Generation X and Millennials to behave the same as when the Matures (pre-WWII) and Baby Boomers (post-WWII) defined the market?  Don’t count on it.  In addition to marrying later and having children later, many of these consumers are under the impression that they can wait until later in life to protect life’s treasures.

Are you seeing a similar shift in your line of business?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.