Implications: This report helps illustrate both the spontaneous nature of today’s food shopper, and the incredible velocity at which consumers seem to be living.
For years now, we’ve been talking about how today’s food consumer is different from those of years past; today’s shopper is less likely to back the station wagon up to the supermarket and load it up with groceries for the month… and more likely to stop in on Thursday just to find a meal to serve that night when she/he gets home.
For many consumers, the supermarket is increasingly being treated like a pantry, where one stops in for what they need in the near term or to solve an immediate meal incident.
What kinds of changes are you seeing in the way people buy in your category? Has your company, product or service adjusted to those shifts? Has your messaging?