In today’s Marketing Daily, there is another story of interest to this trend. It suggests that more women are considering resale value before they buy a product (and we’re talking about everything from clothing to electronics, no just cars). Click here to see that story.
76% of the women surveyed indicate that they participate in a site where consumers buy or sell from each other.
Implications: Should your company consider adding a trade-in policy for the products you sell? Should it at least start thinking about the long-term resale value of the products you offer, and talking about those attributes with customers?