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Tuesday, January 24, 2012

Seniors that just won’t quit

Observation:  One of our favorite ESE topics is Generational Economics… which is to consider how consumer behaviors and purchasing priorities evolve as we move through life.  In today’s USA Today, there’s a story about a man who left retirement to re-join the workforce.  While the article focuses primarily on just one individual, there are scores of people who have come out of retirement, literally, due to both an uncertain economy and sheer boredom.  Click here to see the story.

Implications:   As more seniors continue to work, they continue to commute, dress for success, and grabbing lunch with a colleague.  They’re eager to be entertained or relax after work, and looking forward to having some fun this weekend.

Does anything in that lifestyle sound like a sales opportunity for your business?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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