Insights about how and why to do consumer research

Observation:   Today’s Marketing Daily featured a story about consumer research, and was based on research from Cintas.   Among the findings:  How people feel about being asked for their opinion, the tendency of people to do business with those who ask their opinion, and which channels of contact are preferred for research initiatives.  Click her to see the story.

Implications:   The author of the MD story chose an unfortunate headline—even if he was only being facetious—but the article does a good job of reminding us that people appreciate being asked for input if they believe that input will be appreciated, rewarded, and acted upon.   

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.