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Wednesday, January 4, 2012

Research is not a game, but this gaming device is delivering research

Observation:   A story in today’s Springwise newsletter explains how Microsoft’s Kinect device is being used for in-store research about how consumers interact with products on the shelf.  Click here to see the story at  To watch a video demonstration of the process on Vimeo, click use the player below.

Implications:   As technology evolves, expect the way you can observe and serve customers to continue evolving!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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