Research is not a game, but this gaming device is delivering research

Observation:   A story in today’s Springwise newsletter explains how Microsoft’s Kinect device is being used for in-store research about how consumers interact with products on the shelf.  Click here to see the story at Springwise.com.  To watch a video demonstration of the process on Vimeo, click use the player below.

Shopperception: tracking real world conversions like web analytics from Administrator Agile Route on Vimeo.

Implications:   As technology evolves, expect the way you can observe and serve customers to continue evolving!

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.