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Wednesday, January 11, 2012

Stressed, but coping

Observation:   An interesting story in today’s USA Today suggests that consumers are stressed, but dealing with it.  In fact, an on-going study indicates that people feel their stress levels have fallen for the first time in five years.  Click here to see the full story.

Implications:   The story does not conclusively explain why people seem more “at ease” with the stress they are under, except to hint that the economy seems to be getting a bit stronger, employment prospects seem to be increasing…

And last but not least, people have been under pressure for long enough that they’re getting used to it.  (Reconciliation strikes again.  Click here to see all of the stories we’ve offered on that topic.) 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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