Implications: We’ve been anticipating the effects of higher gas prices for a long time, now. A more expensive commute could cause some consumer to spend less in some discretionary categories (like entertainment, out-of-home dining, etc.), but more in others (automobile sales and service, energy-saving home improvements, etc.)
How are higher fuel prices impacting consumers when it comes to your product or service? How will you message to the consumer so that a purchase with you is one of the last things they delay or defer? Is there a way you can position your offering as a higher priority, when compared to other discretionary purchases?