How mobile phone owners are using their device in the shopping process

Observation:   Today’s IAB newsletter linked to a worthwhile e-Marketer story about the ways consumers are using their mobile devices, ranging from pre-shopping research to surfing for more information while in-store… ranging from additional product information to competitive pricing.  The article is based on information from Leo Shapiro and Associates, and you can click here to see the full story.

Implications:   This story is strong because it doesn’t just tell us what people are doing (using their mobile device as they shop), it sheds some light on how they are doing it.  That’s important, because I doubt mobile devices will be leaving the shopper’s toolbox anytime soon.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.