Today, another story on the topic was published by Research Brief, and it sheds more light on both the benefits and frustrations associated with adult children who return to their parents’ home, or never left. Click here to see the story.
Implications: In a conversation with one of our clients this week, we were talking about the potential that could exist among consumers in this category. People who have returned home—or never left—might be benefiting from housing at very low rental cost, or at no cost at all. That means any income they generate is much more discretionary than the money held by someone who rents or owns their own place.
Think about it: What would you do if you could skip your next five or six mortgage or rental payments? There would be more money for travel/vacations, restaurants and nightclubs, cars, home and personal electronics (from cell phones to tablets to gaming), and more. Further, it is likely that this group of twenty-somethings (and some thirty-somethings) will be a part of any future real estate market recovery.
Think twice before you ignore or overlook this potential pool of discretionary income.
[For more on this topic, see “Return-to-nesters” from 11/4/11, “More people under one roof” from 5/5/11, “Multi-generational households” from 4/15/10, and “Emerging adulthood” from 1/5/12.
Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.
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