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Tuesday, April 10, 2012

Teen birthrate lowest in history

Observation:   A story in today’s USA Today explains that the birthrate for U.S. teens is the lowest it has ever been.  Click here to see the story.

Implications:   I’ve been doing some intense study, lately, on the changing look of the American family, so this story naturally caught my eye.  In past writings (see below) and soon-to-be-published material, I’m doing my best to understand how the family as we know it is evolving.

One important aspect of this evolution is that more babies are being born to un-married moms.  But this USA Today story suggests that’s not because of unplanned pregnancies among teens; on the contrary.

Any company that sells to families should be abreast of how families are changing.  Stay tuned.

[To see more on the changing family dynamic, see “Welcome to the (non-traditional) family” from August, 2011, and “More on the changing composition of the American Family” from February, 2012.]

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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