A primer on harnessing social media

Observation:  Today’s McKinsey newsletter focuses on social media and marketing, and specifically, taking the mystery out of the medium.  It is a long but worthwhile read, and you can click here to get started.

Implications:   The most important aspect of this article is offered early... That social media might still seem ambiguous to many company owners or CEOs, but it has become too big to ignore.  (As the newsletter puts it, if the population of Facebook were a country unto itself, it would be the third largest country on the planet behind China and India.)

Just as important, McKinsey is working to link the consumer’s behaviors and buying process to illustrate which touch-points might be influenced by social media.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.