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Wednesday, April 11, 2012

For web consumers, velocity is critical

Observation:   A story from today’s Marketing Daily illustrates just how important speed can be in the mobile or traditional web experience.  Click here to see the story.

Implications:   The temptation for many traditional marketers is to drone on and on about the color, texture, service, selection, horsepower, history… all of which can be nice, but which are often lost on a consumer that is long gone to a faster site.

How quickly can your company communicate value?  How effective are you at focusing precisely on the benefits that a consumer wants to gain? 

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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