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Thursday, April 19, 2012

Younger women place more emphasis on careers, incomes

Observation:  A study from Pew Research indicates that younger women are placing more importance than ever on having a high-paying job.  The report got wide coverage today; you can click here to see the Wall Street Journal version of the story, or click here to see it as offered by USA Today.

Implications:   The role of women in the workplace began to evolve, en masse, in the early- and mid-seventies.  These Pew Research findings make the case that that role continues to evolve.

My question is, if she is playing a greater role as breadwinner, is he sharing more of the role as household operator?  How do these changes in employment priorities alter the idea of “consumer” at the grocery store?  Doctor’s office?  Car dealership?  Your company?

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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