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Tuesday, April 10, 2012

Food service returns as show- and sports-venue revenue stream

Observation:   According to a story in today’s Marketing Daily, food service has made a comeback at sports facility and other entertainment venues.  In fact, spending on food has returned to pre-recession levels at many facilities (according to the study by Packaged Facts that was cited in the article).  Click here to see the story.

Implications:   During the great recession, many consumers “traded down;” choosing less expensive alternatives to the products or services they were accustomed to.  In some categories, that may have meant going to the show or game, but bringing some snacks from home or stopping for dinner before the game. 

That in-venue food consumption has resumed its role in the entertainment experience is another indicator that consumers have gone back to abnormal.

Mike Anderson, for the Elm Street Economics consumer trends blog. A service of The Center for Sales Strategy, Inc.

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