As household income decreases, the need for responsive marketing increases

A few moments ago, I received an email alert story from the Washington Post, which cites census bureau statistics to explain that household income has dropped for the second consecutive year in the U.S. Click here to jump to the full story.

Implications: One in five American households now brings in $100,000 or more. One in four earns less than $25,000, according to the story.

All of this was less relevant when people were using their homes like ATMs, or racking-up extreme amounts of consumer credit (see the blog posting below). But in an age when people are at least more prone to live within their means, incomes might be an even more important indicator of overall spending, at least in the near term. (Employment numbers and job growth will also influence how people feel about their spending in the future.)

Has your target consumer changed? Have your target consumer’s priorities changed? Has your company responded?

Mike Anderson