Getting consumers to stop and think could be the first step to a green campaign

I did quite a bit of traveling last month… which affords one the chance to indulge in a lot of newspaper reading. One story that I missed in the online edition of the NY Times, but saw in print… was a piece about the abuse of air conditioning that can occur when the tenant is getting AC for free (or included in their rent). I hunted-down the online version for you so that you can read it, too. Click here for “Air-Conditioning That Runs When Nobody’s Home,” 8/16/10 NY Times.

Implications: Think of the thoughtless things we do. Does your company provide any means of energy efficiency or conservation that you assume people already know about? It might be a good idea to conduct an energy audit of your products and services… asking, “In what ways could our offerings help consumers save energy, and therefore money?”

This NY Times story reminds me that some companies don’t see the forest because they are so close to the trees. But just because an energy-efficient (or any other) benefit is obvious to you, doesn’t mean it’s thought of by the customers you serve.

Just thought I’d share that idea with you before I recycle this paper…

Mike Anderson