Last week, there was a story about bellwether change in Marketing Daily. It had to do with a company that is starting to sell anti-aging beauty products… to Gen Y buyers. (Specifically, Oil of Olay has retained Carrie Underwood to help sell Gen Y consumers on face creams to stave-off crow’s feet.) Click here to see the story.
Implications: As a late-stage baby boomer whose bald spot is proliferating into more of a bald “region,” I am acutely aware that age happens. But if you’re a marketer who thinks Gen Y stands for “generation young,” you might want to update your view of the group.
Like the rest of us, Gen Y is starting to show its age. How have their needs changed, in response to the products or services you sell? (And you would be smart to answer that question with regard to your Gen X customers, boomers, and new age seniors, too!)
Mike Anderson
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