Here’s hoping your Labor Day Weekend is filled with relaxation. If your leisure time involves a book or two, you might appreciate this story which appeared in the New York Times this week, about the impact of technology on the book publishing industry and their customers. (Click here to get the story.) Some customers still prefer the tangible book, while others have migrated to the iPad, Kindle, or Nook. The publishing industry finds itself having to serve both sides.
Implications: Many industries find themselves having to maintain a legacy platform, even as they embrace emerging technologies. For some companies, that might mean a bricks-and-mortar locations in addition to an online store. For others, it might mean virtual applications which enhance a core product for a time, but then eventually become a product/service in their own right (think OnStar). Technology raises complex questions, and the confusion is only going to accelerate from here. But don’t worry…
Life becomes easier when you focus not on the technologies, but on the desires of your target consumers.
Mike Anderson
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