For years now, we’ve been talking about the way consumers have become more strategic and methodical in the way they set their purchasing priorities. A story from Marketing Daily this week sheds light on some of the motives and methods that drive consumer behavior in the grocery store. It cites research from NPD Group, and you can click here to read the story. If you're interested, you can click here to see the press release about the report at the NPD website.
Implications: From broader family involvement in “getting items on the shopping list” to cost-based spontaneous purchasing, or shopping multiple channels to achieve a purchasing objective… we know the consumer has become more sophisticated in their approach since the onset of the great recession.
This Marketing Daily story is well worth the read.
Mike Anderson
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