This morning's USA Today heralded wonderful news: A panel of economic experts have declared the recession officially ended in June 2009. Click here to read the story.
Implications: If you took the time to read the story, you already know that the recovery is so slow and unstable that folks are not feeling it on a wide-spread basis. (If a recovery happens in the woods and nobody is there to hear it, did it make a noise?)
Best practice: Behave as if consumers will continue to be prudent, judicious, careful. Know your most important consumers well, and the deeper benefits they seek from your product or service. That accomplished, your recovery will be stronger and sooner than most.
Mike Anderson
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