In today’s Lempert Report newsletter, you’ll find a story about the continuing use of coupons: More than eight percent of consumers who participated in a Red Plum Purse String survey claim to be spending significant time hunting for—and saving significant money with—coupons. (Click here to read the piece.)
Worth note… the story also suggests that many people have become more passionate about the process, even jumping on opportunities to share how “savings savvy” they are among friends.
Implications: We’ve been through lots of recessions. But this one stung. Elm Street Economics is based on the principle that the best thing you can do for a business is paying attention to what you can do for customers: Getting back in touch with who your most important customers are, and which benefits they value most when it comes to the product or service you sell.
You might be wondering, even if you don't run a supermarket, whether couponing might be a smart approach for your product, store, or service.
You know who to ask.
Mike Anderson
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