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Wednesday, September 1, 2010

"Hello, welcome to 9-1-1... can you hold?"

Crime fighters are facing the perfect storm: In times of economic stress and high unemployment, crime rates tend to go up, just as income tax and sales tax revenue to local governments is going down. As a result, police might be less likely to respond to “lesser crimes,” according to a recent story from USA Today. Click here to read it.

Implications: If you sell anything to do with security, now might be the time to showcase it. If the parking lot of your store is dim and scary, now might be the time to replace some bulbs and brighten it up. This story is a good reminder that, in an insecure world, consumers are likely to gravitate to places, products and services that make them feel safe.

Mike Anderson

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