I’m intrigued by this story from the New York Times, which explains the challenges faced by Amazon.com in moving away from “clamshells,” or as it is called, “frustration free packaging.”
Click here to read the story.
Implications: It sounds to me like simple inertia is what stands in the way of more simplified packaging. (Clamshell packaging is already widespread, made popular by the way it helps reduce “shrinkage.”) If Amazon, Target and Wal-Mart can’t figure out how to get it changed… how about the little, local, independent retailer?
If I were a small retailer, I might consider offering the “open sesame” service. Once a customer finishes at the check-out, offer to open her/his clamshell-packaged item(s) before the customer leaves the store. You might even offer to keep the packaging to have it recycled without inconveniencing the customer, or offer to let the consumer take the packaging home, in case the product might need to be returned for any reason.
Just an idea. (That bigger stores won’t embrace.)
Mike Anderson
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