In case you missed it, the New York Times ran a lengthy feature, recently, on what not to do in the aftermath of a major corporate crisis. It’s worth the read, and you can click here to see it.
Implications: Not long ago, I heard someone jokingly refer to BP as, “…the best thing that ever happened to Toyota.” The muse suggested, of course, that the wide attention given Toyota in their series of recalls was dwarfed, by comparison, with coverage of this summer’s environmental catastrophe in the Gulf. Sometimes, luck happens. But for those other times, it might be smart to learn what we can from the steps—and missteps—of companies like BP, Toyota, Goldman Sachs, and more. Enjoy the read.
Mike Anderson
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