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Tuesday, September 7, 2010

How to sell health food: Make it look a little junky?

I’m catching up on some email that came in over the holiday weekend, one from colleague Matt Sunshine, sharing an observation he found in a USA Today story last week. It had to do with the producers of carrots, and how they’re going to market: Instead of trying to talk people into eating healthier snacks, they’re trying to convince people to think of the little orange sticks as “snacky.” Click here to see it.

Implications: Some say tomato, some say tomoto. I say it’ll be interesting to see the outcome of this campaign!

Mike Anderson

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