For November, sales at GM were up 22% over last year, and Ford was up 24%, according to many accounts, including this story from today’s Marketing Daily (click to link).
In other goods news from the auto industry, Hyundai reported a unit-sales increase of 45% compared to last year, according to this article from yesterday’s USA Today (click to link).
Implications: These sales figures might imply that the recovery is gaining momentum in the automotive category, or that pent-up-demand has finally reached a tipping-point for many drivers, or that manufacturers have brought more exciting values to the market... or all of the above.
What other reasons could explain why this category seems to be gaining momentum?
Mike Anderson
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