Click on the banner to visit our new and improved consumer trends blog!

Monday, December 6, 2010

Will your product or service be left behind?

An interesting story from the New York Times last Friday pointed-out what many of us already knew: More sophisticated mobile phones (smart phones with cameras, more specifically) are causing folks to leave their point-and-shoot cameras in a drawer. Click here to read the story.

Implications: The casual-use digital camera is about to fall victim to technology, just as they made their film-photo predecessors obsolete just a few years ago. But the consumer driver was quite predictable: If I can carry fewer devices, and still enjoy the functions, why not!?

One must wonder whether ever more sophisticated hand-held devices (like Androids and i-Phones) might render less critical the need to carry along a small laptop. Or whether the i-Pad or similar devices might render a larger laptop less critical… especially with so many options in cloud computing coming into the market.

How are you reaching customers, digitally speaking? Is your presence as friendly on a phone as it is on a desktop? The answer to that question could dictate whether the consumer brings your message along for the ride.

Mike Anderson

No comments:

Post a Comment