Last Friday, a story in the New York Times explained how one California law firm was prepared to “invest” in the name of their client, much the way a personal injury law firm takes-on a case with nothing down, and the promise of no fee unless they win the case.
The twist in this story: It was about a new breed of family law firms handling big-ticket divorces. Click here to read the piece.
Implications: It was only a matter of time, I guess. But watch for this trend to spread quickly, as law firms on the east coast, too, are entering their markets with this kind of contingency fee-for-service pricing.