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Tuesday, December 7, 2010

UPDATE: More on the motives behind gift giving

Earlier this evening, I shared a Research Brief on this topic. Well here’s another story, this time from the newsletter at Iconoculture. Click here to read the full posting from Josh Kimball.

Implications: Why do people want to open the package holding your product or service this holiday season? (I can always count on at least one golden nugget every time I read that newsletter. If you like these kinds of postings, too, click here to subscribe to the Iconoculture newsletter.)

Mike Anderson

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