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Tuesday, December 28, 2010

Holiday sales success! (A return to the "old" normal?)

For the past three years, we’ve heard a lot of chatter about “the new normal,” a state in which people are credit-averse, financially responsible, and frugal in their spending habits. I thought the phrase was a bit over-used, to the point that it became cliché. (Any phrase that is used in a way that is thoughtless eventually becomes meaningless.)

Anyway… this morning’s New York Times offers one estimate of retail performance for the holiday season: UP 5.5%. Click here to see the article.

Implications: I loved seeing the good news this morning, and I hope your company was among the businesses that enjoyed strong revenue. But I’m wondering: Will the pundits now herald a return to the “old” normal?

Mike Anderson

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