Click on the banner to visit our new and improved consumer trends blog!

Tuesday, December 21, 2010

Food trends for 2011

Looks like I’m hardly the only person who quotes packaged goods and supermarket guru, Phil Lempert. A friend sent me this clip from the Vancouver Sun, summing-up Phil’s top picks for food trends in 2011. (Click here to read the full story.)

If you prefer, here’s another take on 2011 Food Trends, provided by The Food Channel (click to play, or visit The Food Channel site on Vimeo).

2011 Trends Forecast from The Food Channel on Vimeo.

Implications: Some of what is presented as a trend is actually more of a prediction. But I share the information here with the idea that you’ll watch for what’s important to you, consider implications for your business, and discard the rest. But the overwhelming message: Watch for changes in your target consumer... and be prepared to meet shifting needs and wants.

[Editor's note: Thanks to friend and fellow trend-watcher JoAnne Naganawa for the leads on these stories!]

Mike Anderson

No comments:

Post a Comment