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Wednesday, December 22, 2010

Internet use is often evidence of higher income

A Research Brief published about two hours ago suggests that people with higher incomes are more likely to be consistent users of the Internet. (Click here to see the full story.)

Implications: Once upon a time (and it wasn’t that long ago), the Internet was a great way to reach a niche group. As we move into 2011, the Internet audience is more aptly described as mainstream, if not upscale.

Does your site look like a portal waiting to serve a niche… or an additional front door to your business? Do you have just one site? Should your company have more than one site—a number of micro-sites, perhaps—that super-serve it the wide variety of niche markets which comprise that market we call, “the mainstream?”

Mike Anderson

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