I’ve long evaded the description of “futurist.” Someone who watches trends (like myself) is quite different that someone who predicts the future, in my opinion, especially in the wake of the Great Recession (which precious few futurists saw in their future).
That having been said, I do enjoy glancing at the work of various futurists, from time to time... especially when they are founded in trend watching, like this piece from a recent Marketing Daily newsletter. It offers the annual forecast of events from JWT. Click here to enjoy.
Mike Anderson
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