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Tuesday, December 21, 2010

Smartphone Santa: Shopping from the small screen

A recent New York Times story indicates that more people are using the shopping capacity of their smartphones to get some of that holiday shopping done this year. Click here to read the full story.

Implications: As time pressure continues to drive many consumer behaviors, this evolution in the use of handsets is not surprising.

Is your site ready for the small screen? Should it be? In what ways might the needs of a mobile-phone wielding shopper be different than the point-and-click user of a full-sized computer? How about a walk-in shopper?

Mike Anderson

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